business principles and paradigms
April 25, 1997 (as amended)

Business has three main aspects: the universe, the market, and the firm. The universe is where we are, and when we are, while the market is what we do, and the firm is who we are, why we are here, and how we grow.

The universe is filled with change (environmental, technological, economic, social, and political). The market is filled with customers (consumers, competitors, suppliers and partners). The firm is filled with corporate identity, people, and products.

In essence, when the company is born, it has a unique set of resources and environmental conditions. How well it does will depend on what it has, what happens to it while it uses what it has, and how it responds.

In order to stay alive, organisms can embed these evolutionary principles within themselves: